Samuele

Grimandi

I’m a Digital designer and User Experience Director.

Two decades of designing products people ❤️. Milan (Italy) is home.

Client list

LUXURY

MEDIA

Client list

LUXURY

MEDIA

Client list

LUXURY

MEDIA

Selected Works 2019 — 2025

B2B Consultantcy

YNAP

Design & UX Consultancy

2019-2022

Ecommerce App & Sites

YNAP

Product Design & UX, CRO

2022-2025

Loyalty Program

Net-a-Porter

Product Design

2025

My Sky

Sky

App Design

2018

Multi Brand Design System

YNAP

Design System

2024-2025

Replatforming

Kering

UX & Design System Design

2019

About me

“Design is not just what it looks like. Design is how it works .”

Hello,

I’m a non-classical designer trainee with a humanistic background and decades of experience in design and user research.

I kicked off my career in the ’90s with the sweet buzz of 56k modems and now I’m playing around with advanced AI system, waiting for the next tech revolution to happen.


Hello,

I’m a non-classical designer trainee with a humanistic background and decades of experience in design and user research.


I kicked off my career in the ’90s with the sweet buzz of 56k modems and now I’m playing around with advanced AI system, waiting for the next tech revolution to happen.


Never tired of learning and coaching, I’ve led design and user-research teams at scale, owning delivery and driving design excellence.


Human artefacts and interactions don’t simply emerge; we imagine, craft, and shape them. That’s what design is for.


Never tired of learning and coaching, I’ve led design and user-research teams at scale, owning delivery and driving design excellence.

Human artefacts and interactions don’t simply emerge; we imagine, craft, and shape them. That’s what design is for.

20+

Years Experience

Years Experience

30+

Brands

Brands

Milan

Based

Based

Let's

talk

Let's talk

Interested in collaboration? Get in touch

Interested in collaboration? Get in touch

© 2026 Samuele Grimandi. All rights reserved.